More Works

Brand Identity, Visual Communication, Motion Graphics

DHL is known for being one of the largest leading logistic company in the world. They have been serving logistics for many decades and are now across 220 different countries and territories while still maintaining a fast and reliable service among other competitors. The new brand identity aims to carry on these strength and visually communicate its mobility and accessibility by giving refreshing look.

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Mentor: Simon Johnston

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Collaborators: Individual Project

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Role: Research, Concept Development, Design,
          Storyboarding, Animator

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Tools: InDesign, Photoshop, After Effects, Illustrator

Identity Development:

The new idea of the logo form is designed to compose three values. Connectivity, Heritage, and Road Markers. The graphic form of DHL is utilizing the idea of heritage which contains its long history in logistic industry. The three lines of dashes shows the quality of service that DHL provides. It visually shows its mobility and accessibility.

Main Logo Mark/Logo Reveal in Motion:

Subdivision Logo Marks:

Posters:

Stationeries:

Environments:

Website:

Application:

Examples of Brand Guideline Book: