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TeslaRobotic Engineer Recruitment Event

Brand Identity, Visual Communication, Motion Graphics, UX/UI

Tesla tasked me with developing a comprehensive plan for a robotic engineering recruitment event. My responsibilities included creating a detailed event strategy, designing a communication campaign, mapping out the participant journey, and crafting an end-to-end timeline. I was also responsible for conceptualizing the event's theme, designing its visual identity, and producing both 2D and 3D assets to generate excitement and engagement. Given a two-week timeline, I successfully brought all these elements together and delivered a cohesive presentation to the team.

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Client:
Tesla

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Collaborators:
Individual Project

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Role:
End-to-End Designer, Art Direct, Research, User Journey Design, Experience Design, Concept Development, Visual Design,
3D/2D Design, Storyboarding, Animator

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Tools:
Figma, InDesign, Photoshop, After Effects, Illustrator

More Works

Tipo Roma Brand Identity

Other Futures Event Poster

Experimental Type

Whiplash Title Sequence

Serendipity Live Action Short Film

DHL Brand Identity

Brand Identity, Visual Communication, Motion Graphics

DHL is known for being one of the largest leading logistic company in the world. They have been serving logistics for many decades and are now across 220 different countries and territories while still maintaining a fast and reliable service among other competitors. The new brand identity aims to carry on these strength and visually communicate its mobility and accessibility by giving refreshing look.

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Mentor: Simon Johnston

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Collaborators: Individual Project

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Role: Research, Concept Development, Design,
Storyboarding, Animator

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Tools: InDesign, Photoshop, After Effects, Illustrator

Identity Development:

The new idea of the logo form is designed to compose three values. Connectivity, Heritage, and Road Markers. The graphic form of DHL is utilizing the idea of heritage which contains its long history in logistic industry. The three lines of dashes shows the quality of service that DHL provides. It visually shows its mobility and accessibility.

Main Logo Mark/Logo Reveal in Motion:

Subdivision Logo Marks:

Logo Lockups:

Posters:

Stationeries:

Environments:

Website:

Application:

Examples of Brand Guideline Book: