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Freitag App

Interaction Design, App Design, UX/UI

This is a conceptual app design done as a personal design study about a brand “Freitag” based in Switzerland. Freitag is a fashion brand company that utilizes upcycling in their products using various materials such as: truck tarps, bicycle rubbers, etc. Through our growing awareness of climate change, and through the pandemic, there is a rising number of people paying more attention to environmental issues. One such issue is the contamination problem in fashion, which has been a delicate issue over the years. Fashion companies have to be more conscious and responsible in terms of their products impact on our changing world. Since Freitag is well known for recycling and mainly focused on upcycling industrial wastes, I wanted to bring out that uniqueness, and provide a new interactive experience for customers.

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Mentor:
Heejeong Seong

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Collaborators:
Personal Project | Not officially commissioned by Freitag

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Role:
Research, Concept Development, UX/UI Design, Art Direction, Animation

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Tools:
Miro, Figma, Photoshop, Illustrator, After Effects

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Credits:
All product related photos are property of Freitag (www.freitag.ch)

More Works

Freitag App

Interaction Design, App Design, UX/UI

This is a conceptual app design done as a personal design study about a brand “Freitag” based in Switzerland. A Freitag is a fashion brand company that makes an upcycling product using the materials such as truck tarps, bicycle rubbers, etc. While the world was going through a pandemic, there were rising numbers of people who would give more attention to environmental issues. Especially the contamination problems in fashion has been a delicate issue over the many years, fashion companies had to be more conscious and responsible in terms of their products every year. Since Freitag is well known for recycling and mainly focused on upcycling industrial wastes, I wanted to bring out that uniqueness by providing a new interactive experience for customers.

_
Mentor: Heejeong Seong

_
Collaborators: Individual Project | Not officially commissioned by Freitag

_
Role: Research, Concept Development, UX/UI Design
Art Direction, Animation

_
Tools: Miro, Figma, Illustrator, After Effects

_
Credits: All product related photos are property of Freitag (www.freitag.ch)

Research/Affinity Diagram:

Sketches: