abbyra.info

NBA ON PRIME

NBA ON PRIME Launch
Visual Direction, Creative Production
Motion Design, 2D/3D Design and Animation

As part of the NBA on Prime launch, I helped lead the visual development and creative production of a multi-platform sports identity spanning broadcast, studio, and live-event environments. In collaboration with the Creative Director and Senior Producers, I translated the overarching creative direction into a scalable visual system across motion graphics, player specialties, stage and LED environments, broadcast packages, and promotional applications. I worked across both concept development and hands-on execution, developing visual treatments, designing for complex multi-screen environments, and building flexible production toolkits for ongoing NBA coverage. I also explored new production workflows and emerging technologies to improve creative efficiency and scalability. The project allowed me to work across the full spectrum of visual design—from art direction and concept development to motion, environmental design, and final broadcast production.

_
Company:
Amazon Prime Video Sports

_
Role:
Visual Designer, Senior Creative Production Artist, Motion/Design

_
Tools:
Photoshop, Illustrator, After Effects, Cinema 4D, Redshift, AI

01- NBA ON PRIME OVERVIEW

For the launch of NBA on Prime, I worked alongside the Creative Director, production team, game crew, and vendors to develop and execute a cohesive visual language across broadcast, studio, and live environments. My role combined hands-on design and motion production with visual development, vendor collaboration, and creative problem-solving throughout the production process.

02- STAGE 11 & ENVIRONMENTAL DESIGN

I supported the development of visual concepts for the NBA on Prime studio environment, translating the graphic language into large-scale LED surfaces and multiple screen formats. I explored compositions, depth, motion, and visual treatments designed to work across the physical stage and live broadcast context.

03- BROADCAST GRAPHICS & MOTION & TICKER

I contributed hands-on to the development and production of broadcast graphics, including player specialties, motion assets, flexible graphic elements, and supporting animations. I translated the established visual direction into assets that could adapt across different broadcast formats and production needs.

04- VENDOR COLLABORATION & PRODUCTION

Throughout the launch, I supported the Creative Director and production team through vendor reviews, design development, asset preparation, and production troubleshooting. I helped communicate visual intent, review iterations, and refine designs as they moved from concept into final production.

The NBA on Prime launch gave me the opportunity to work across the full creative production process—from visual exploration and hands-on design to vendor collaboration, motion development, and live environment applications. Working within a larger Prime's production team with small creative crew, I was heavily involved with carrying the visual direction into the details and systems estabilish strong foundations for the entire production work flow.

More Works

Dashboard UI Design

Freitag Style Frames

Freitag App

Hypnosis Style Frames

Meditation App

NFL Ravens Specialty

3D Animation / Styleframes

During my time at the NFL, I created frames to present information on the Ravens players, for broadcast. The frames highlight the player's season statistics. I worked closely with the Art Director to produce style frames and animation, incorporating the city symbols and aiming to capture the energy, essence and mood of Baltimore.

_
Company:
NFL

_
Role: Design, Animation, 3D Design, 3D Render, 3D Modeling, Texturing, Lighting

_
Tools: Cinema 4D, Octane